Privacy Policy

Mave is operated by Andrea Mattaliano Ltd, trading as Mave, a company registered in England and Wales under company number 14506798.

Andrea Mattaliano Ltd is the controller of the personal information described in this Privacy Policy.

Registered office: 71-75 Shelton Street, Covent Garden, London, Greater London, WC2H 9JQ, United Kingdom

Privacy contact: hello@trymave.com

The information we collect depends on how you use Mave.

Account information

When you create an account, we may collect information such as your name, email address and account details.

Your preferences

We may collect information you choose to provide about your dance experience, interests, goals and learning preferences so that we can tailor your experience.

Usage and learning information

When you use Mave, we may collect information about how you interact with the Service, such as the lessons you access, your learning progress, features you use and your interactions with the app.

We use this information to provide and improve the learning experience, remember your progress and understand how Mave is being used.

Technical information

We may automatically collect basic technical information when you use Mave, such as your device and browser type, IP address and information about how the Service performs.

We use this information to keep Mave secure, reliable and working properly.

Communications and feedback

If you contact us, participate in a survey, test a feature or provide feedback, we may keep the information you choose to provide and our communications with you.

Content you upload

If Mave allows you to upload photographs, videos or other content, we may process that content in order to provide the feature you requested.

If we introduce a feature involving materially different processing, such as automated analysis of movement or video, we will provide additional information where required.

We may use your personal information to:

• create and manage your account;
• provide lessons and learning features;
• remember your progress and preferences;
• personalise your experience;
• operate, secure and troubleshoot Mave;
• improve our lessons, features and product;
• respond to questions and support requests;
• send important account or service communications;
• send marketing where permitted by law;
• prevent fraud, abuse or security incidents; and
• comply with legal obligations.

Depending on the activity, our legal basis may be:

• performance of our contract with you, where information is needed to provide Mave;
• our legitimate interests, such as improving, securing and operating the Service;
• your consent, where required; or
• compliance with a legal obligation.

Where we rely on legitimate interests, we consider whether our interests are proportionate and whether your rights and interests override them.

Where permitted by law, we may send you emails about new lessons, features, Mave news or offers.

Where consent is required, we will ask for it separately.

You can unsubscribe from marketing at any time using the unsubscribe link in our emails.

You may still receive essential account, security or service messages after unsubscribing from marketing.

Mave may use cookies, local storage and similar technologies.

Some are necessary to provide the Service, maintain security or remember essential settings.

Others may be used to understand how Mave is used or to measure performance.

Where required by law, we will ask for your consent before using non-essential cookies or similar technologies.

You can manage available choices through our cookie settings where available.

More information may also be provided in our Cookie Policy.

We do not sell your personal information.

We may share information with trusted service providers that help us operate Mave, such as providers of:

• hosting and infrastructure;
• databases;
• authentication;
• email services;
• analytics;
• error monitoring and security;
• payment services, if paid features are introduced; and
• professional legal, accounting or compliance services.

These providers may process personal information on our behalf and are subject to appropriate contractual obligations.

Our key service providers are identified where appropriate in our cookie settings, Cookie Policy or other privacy information.

We may also disclose information where required by law, to protect the rights or security of Mave or others, or in connection with a merger, acquisition, investment, restructuring or sale of the business.

Learning a creator's routine does not automatically mean that we give that creator your identity or contact details.

We may provide creators with aggregated or limited information about engagement with their content, such as numbers of learners or lesson completions.

If we intend to share identifiable information with a creator, we will provide additional information and ensure that we have an appropriate legal basis.

Mave is operated from the United Kingdom.

Some of our technology providers may process personal information in other countries, including countries outside the UK or European Economic Area.

Where required, we use recognised safeguards for international transfers, such as adequacy decisions, approved contractual clauses or other lawful transfer mechanisms.

You can contact us if you would like more information about the safeguards that apply to your information.

We keep personal information only for as long as reasonably necessary for the purposes described in this Policy.

In general:

• account and learning information is kept while your account remains active;
• information associated with a deleted account will be deleted or anonymised within a reasonable period unless we have a lawful reason to keep it;
• support and security records may be retained for a reasonable period;
• financial records, where applicable, are retained where required by law; and
• marketing preferences may be retained so that we can respect unsubscribe requests.

Deleted information may remain temporarily in secure backups before being overwritten through our normal backup process.

We may retain aggregated or genuinely anonymised information because it no longer identifies you.

We use appropriate technical and organisational measures designed to protect your personal information against unauthorised access, loss, alteration, misuse or disclosure.

No internet-based service can guarantee absolute security.

If you believe your account or personal information has been compromised, please contact us at hello@trymave.com.

Depending on where you live and the circumstances, you may have the right to:

• access your personal information;
• correct inaccurate information;
• ask us to delete information;
• restrict certain processing;
• receive certain information in a portable format;
• object to certain uses of your information;
• withdraw consent where we rely on consent; and
• complain to a data protection authority.

Where we process your information based on legitimate interests, you may have the right to object to that processing.

You can object to direct marketing at any time.

To exercise your rights, contact us at:

hello@trymave.com

We may need to verify your identity before completing some requests.

Mave is intended for users aged 16 and over.

We do not knowingly allow anyone under 16 to create an account.

If we become aware that we have collected personal information from someone under 16, we may delete the account and associated information as appropriate.

If you believe someone under 16 is using Mave, please contact us at hello@trymave.com.

If you have concerns about how we use your personal information, please contact us first at hello@trymave.com.

If you are in the United Kingdom, you also have the right to complain to the Information Commissioner's Office (ICO).

If you are in the European Economic Area, you may have the right to complain to your local data protection authority.

If you interact with Mave through Instagram, TikTok, Facebook or another social network, that platform processes information under its own privacy policy.

If you send information directly to Mave through one of those services, we may use that information to respond to you and manage the interaction.

We may update this Policy as Mave develops or legal requirements change.

If a change materially affects how we use your personal information, we will take reasonable steps to bring it to your attention where required.

The date at the top shows when this Policy was last updated.

For privacy questions or requests: